Creative director, designer and illustrator, enthusiastic, versatile and committed with 20 years experience in a wide range of disciplines, with strong conceptual and client liaison skills. Experience managing a variety of projects from concept to completion. I have very strong conceptual and visualisation skills and much experience leading a design team. My technical and software knowledge is also very strong. I have experience in identity, advertising, DM, POS, B2B, and design for the web. My experience covers many industry sectors including automotive, financial, public services, corporate, entertainment and retail.

Experience has taught me that passion for the creative process is not enough to deliver results for demanding clients in an ever more sophisticated and competitive environment. A brand is not simply the logo and visual styling but combines sound strategic thinking with creative flair to deliver where it counts - on the bottom line.

This sound strategic thinking encompasses tactical planning, budget planning and management. An understanding of audiences and territories and an ability to take and deliver an inspiring creative brief. The capability to translate marketing objectives into creative strategies and a thorough understanding of information architecture.

A passion for communication and an ability to interact with others such as account management teams, designers, photographers, coders and other suppliers is essential to the delivery of a big creative idea carried out with efficiency and precision that will affect a client’s bottom line.